With a longstanding reputation as an agent of change and innovation within the field of public relations and brand building, Nancy Behrman has spent over 30 years at the helm of Behrman Communications, a firm she founded out of a studio apartment with just a single client. That client was Kiehl’s Since 1851, and the Behrman PR strategy succeeded in elevating the brand to a status that greatly exceeded expectations and heralded the beginning of a new era in brand building.
In the more than 30 years since she founded the company, Ms. Behrman has constantly reminded her staff that the key to delivering consistently exceptional results for the firm’s clients could only be accomplished through a deep commitment to the development of new and innovative PR strategies and techniques. Advocating for the use of “surround sound” platforms, Behrman Communications has been able to effectively and impressively leverage creative initiatives along with a strong presence across social media and exceptional strategic account management to elevate and support a brand.
Specializing in fashion, health and beauty, Ms. Behrman has worked diligently to ensure that the approach utilized by Behrman Communications is specifically tailored to the client’s brand and the unique goals they have outlined. Incorporating a combination of advanced brand building practices and techniques with traditional and complementary strategies, Ms. Behrman’s public relations firm has routinely been able to take a brand and elevate it from an early-stage concept to an immediately recognizable brand and multi-million dollar venture.
As the founder of a firm with so many internationally renowned clients, Ms. Behrman has had the opportunity to travel all over the world for both business and pleasure. While most of her time is split between the East and West Coast of the United States due to her professional responsibilities, Ms. Behrman has often been able to enjoy extended periods of time visiting some of the great cultural centers of Europe.
What is your favorite thing about traveling?
Having the opportunity to explore a new and unfamiliar culture.
Is traveling a hobby or a lifestyle for you? How did you get started?
It’s certainly a lifestyle. I still make frequent business trips all over the world and have been able to return to some my favorite destinations with my family.
What is the most beautiful place you’ve been to?
Mallorca, Spain.
Do you have any exciting travel dates planned for the future?
I’m looking forward to an upcoming trip to Tokyo, Japan.
What are some travel tips you’d give to someone inexperienced?
Always having a great travel agent has helped me throughout my career.
Where would you like to go?
I’ve always wanted travel to South America.
Where would you like to revisit?
Tokyo, when I visited for the first time a few years ago for business, I truly fell in love.
Do you travel alone? Why?
It really depends on the circumstances. If I go for business, I usually go alone. When I travel for leisure, I go with my husband and/or my children.
If you could pick the top 3 places every person should go, what would they be?
Paris, London and Barcelona
Do you travel light or do you pack up the house?
I’ve always preferred to travel light. I try not to check a bag, even when I travel internationally.
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