Keith Bansemer, a talented and experienced digital strategist and eCommerce marketing expert, has recently helped lead My Patriot Supply in the development and implementation of diverse marketing strategies aimed at promoting the company’s varied brands across more than two-dozen individual websites. Keith, who joined My Patriot Supply as the VP of marketing in early 2016, is responsible for leading a uniquely skilled team of marketing professionals specializing in website UX and conversion optimization as well as a host of other essential tasks in the creation of a full-service marketing experience.
After living in Chicago for many years while working in the broadcasting industry, Keith now resides in the Idaho panhandle while working on highly effective marketing campaigns for My Patriot Supply’s many unique brands, including Alexapure, Colonial Concepts, Patriot Pantry, and Patriot Seeds. As My Patriot Supply’s vice president of marketing, Keith maintains a busy professional schedule yet still finds time to travel to some of the most idyllic natural settings in the United States and beyond.
Prior to assuming his marketing leadership role with My Patriot Supply, Keith focused on instilling operational excellence in brand-building for Gannett’s USA Today Network, One-Click Ventures, and Shindigz, just to name a few. Recognized throughout the industry for the unique breadth of knowledge he has accumulated over more than 30 years as a marketing team leader, Keith actually began his professional career in broadcasting, an experience that included serving as a Chicagoland-area radio talk show host.
Keith, who spent more than a decade in broadcasting after graduating from Northern Illinois University, worked in a variety of roles during this early portion of his professional career, including as operations manager, program director, and promotions guru. Of course, it was the latter role that inspired Keith to leverage his marketing talents into the decades-long success he has gone on to enjoy as a professional.
What is your favorite thing about traveling?
My favorite thing about traveling is the opportunity to explore the remote places that tend to get overlooked but are every bit as amazing as the more popular or well-known destinations. My favorite was going on safari for a couple of weeks in Kenya.
Is traveling a hobby or a lifestyle for you? How did you get started?
It’s probably somewhere between a hobby and a lifestyle. Having worked for Abercrombie & Kent and promoting their luxury private world travel tours, you realize the need to break away from time to time and radically change your scenery.
What is the most beautiful place you’ve been to?
There’s an off-the-grid area of Idaho (near Upper Priest Lake) that brings me joy each time I visit. A close second choice would be the boundary waters of Ely, Minnesota.
Do you have any exciting travel dates planned for the future?
I’m currently planning either to take a hiking trip on the Appalachian Trail or bike the Le P’Tit Train Du Nord Linear Park in Quebec.
What are some travel tips you’d give to someone inexperienced?
Never underestimate the benefits of going off the beaten path when planning a trip. The backroads are full of much more adventure than the interstate.
Where would you like to go?
I’d like to spend an extended period of time exploring the Argentine side of Patagonia. What a diverse countryside!
Where would you like to revisit?
Like I said, I’ll never tire of visiting the Upper Priest Lake area of Idaho.
Do you travel alone? Why?
I travel with my wife frequently; I just find it’s easier to improvise and bounce new ideas off her during our adventures.
If you could pick the top 3 places every person should go, what would they be?
The Andes Mountains/Patagonia (in both Chile and Argentina), the boundary waters of Minnesota, and Costa Rica.
Do you travel light or do you pack up the house?
Since I fit a lot of essential gear and supplies in a relatively small space, it would probably be more accurate to say I pack in the most compact way possible whenever I travel.